Your customers will always have your brand on their minds. They’re going to be looking at your website and posts online and they’ll also be looking at their own Instagram feeds. That Instagram feed is a perfect way to keep your brand top-of-mind and increase customer retention. Here are some of the ways that you can use Instagram for customer retention and increase brand awareness.
Showcase your day-to-day activities
Showcase your day-to-day activities on Instagram. If you do so you will be able to stay in the minds of your customers and show them that your business is interested and engaged in what they’re doing. This can easily work for smaller businesses because they won’t have a huge marketing budget, but it’s a great way to show that you’re living the brand. You can buy Instagram followers from Goread.io without having to provide your Instagram password.
Showcase your product range
Showing off your products is a great way to keep customers engaged. Show them that you’re running your business on the same terms as they are and you will be able to gain authority and trust with those customers. For example, if you have a coffee shop then show them the range of coffee you sell and how many varieties there are. Also, make sure that your product images match the quality of your product.
Showcase customer testimonials
Showing off customer testimonials can be a great way to gain authority and trust. Create posts that show what customers think of your business and you will get them saying how amazing your business is. You may also be able to get customer testimonials on Instagram stories which will make it easier for them to share their experience with others.
Showcase your most creative posts
Show off some of the best examples of your work. Your Instagram feed is a great way to showcase some of your best work. For example, if you provide design services then you could showcase the best designs that you’ve done for clients in the past or do a regular post showcasing examples of different design styles and ideas. This can help to show what level of quality you offer and it will be a great way to let customers know that they can get exactly what they’re looking for from your business.
Showcase your events
Showing off your events can be a great way to attract new customers and it can also be a great way to keep existing customers interested in what you’re doing. Post the preparations that you’ve been doing for an event or showcase some of the highlights of the event. For example, if you run an annual music festival then show off some of the images from previous years and tease images from this year’s festival.