Whenever business cards are being discussed, there is a tendency to place emphasis on the front facing portion of the item in question at any given point in time. A big part of the reason why that is the case has to do with the fact that the front part of the card would be the place that you situate your required information in some way, shape or form, but suffice it to say that you should also pay a lot of attention to what you should place on the back end.
The reverse end of Metal Business Cards tends to be really underrepresented, and we are of the opinion that it can provide you with a lot of opportunities to advance the potential of your business cards. One thing that you might want to try to add to this area is your logo. After all, the logo that you have created would most likely be a core component of the brand that you have been trying to cultivate for so long, but since you only have a limited amount of real estate on the front facing portion you might as well take advantage of the empty space on the back.
Placing a logo on the reverse end of a business card creates a situation wherein you can tie the card directly to your brand identity without taking up precious real estate that should be reserved for more important things. This gives you the chance to make the best of both worlds, so you should definitely try this out when the time comes for you to make your set of business cards to find success.